Proprietary Technology

Tools families come for, enquiries you keep

We have built our own suite of easy care tools, funding calculators, NHS checkers and a local-council guide, plus live room availability and built-in accessibility. We add them to your website, so the families already searching for these answers find them on your site, use them, and become enquiries. It is technology we developed ourselves, and it is exclusive to our clients.

Built for familiesExclusive to our clientsMore traffic, more enquiries
yourcarehome.co.uk

Care funding calculator

Estimated weekly cost

£318

You

£402

Council

£236

NHS (FNC)

Request a callback

The family toolkit

The tools we add to your site

Every one answers a question families are already typing into Google. They find it on your website, use it, and reach out, all branded in your colours.

Live bed availability

Shown live on your site, updated by you in seconds

2 rooms available
StatusAvailable
Rooms free2
Last updatedJust now
Update availability →

Live availability

Live bed availability

A live “rooms available” badge on your website that you keep current in seconds, so families see you have space the moment they land, and enquire while you can help.

  1. 1A live availability badge sits in your site, in your colours
  2. 2You update your rooms-free figure in seconds from a private link
  3. 3Families see real, up-to-date availability and enquire there and then
  • Shows space at a glance
  • You update it in seconds
  • Turns availability into enquiries

Why it works

Families enquire when they can see you can actually help. A live, up-to-the-minute availability badge removes the doubt and drives more enquiries the moment a room frees up, instead of a vague “call to check”.

What makes it unique

It updates the instant you change it and is built right into your site and lead-capture pop, so the availability families see is always real, never a stale line nobody maintains.

Care funding calculator
Step 3 of 475%

Their finances

Savings & investments£18,000
Property value£320,000
Weekly income£310
Do they own their home?Yes
See who pays →

Funding

Care funding calculator

A full means-test estimate across England, Scotland, Wales and Northern Ireland. Shows the weekly split between the family, the local authority and the NHS, and flags Deferred Payment eligibility.

  1. 1Pick your UK nation and answer a few short questions
  2. 2See the weekly split between you, the council and the NHS
  3. 3Get pointed to Deferred Payment if the home is the main asset
  • Ranks for “who pays for care”
  • All four UK nations
  • Flags Deferred Payment

Why it works

Funding is the first and biggest question every family has, and most homes never answer it. Being the site that does makes you the one they trust and contact.

What makes it unique

It covers all four UK nations and models the real means test, so families get a genuine, personalised split, not a generic article.

Deferred Payment calculator

About the property

Property value£320,000
Savings£18,000
Weekly care fee£1,250
Partner still living there?No

You could defer up to

£85,000

repaid from the property later, not now

Funding

Deferred Payment calculator

Estimates eligibility for a council Deferred Payment Agreement, how much equity can be deferred, and how the debt grows over time at the national interest rate.

  1. 1Enter the property value, savings and weekly fee
  2. 2See how much of the cost could be deferred
  3. 3Watch how the debt grows at the national interest rate
  • Answers “must we sell the house?”
  • Shows the real deferred figure
  • Turns worry into an enquiry

Why it works

“Do we have to sell the house?” stops many families in their tracks. Answering it head-on removes the single biggest fear that delays a move-in.

What makes it unique

It shows the real deferred figure and how the debt grows using the live national interest rate, not vague reassurance.

Cost of care estimator

Your situation

ResidentialNursingDementia
Guide weekly fee£1,150
Savings & investments£40,000
Attendance Allowance£108.55

Estimated cost

£1,041/week

£4,512/month · £54,140/year

Funding

Cost of care estimator

Families pick the care type, adjust a guide weekly fee (or enter their own quote), add savings, property and Attendance Allowance, and see the estimated cost plus who is likely to pay under the England means-test thresholds.

  1. 1Pick the care type and adjust the guide weekly fee
  2. 2Add savings, property and Attendance Allowance
  3. 3See the weekly, monthly and yearly cost, and who is likely to pay
  • Answers “what will it cost?” honestly
  • Families use their own quote
  • High-intent results capture

Why it works

Cost is the question families are most afraid to ask. Answering it openly, with their own numbers, builds the trust that wins the enquiry.

What makes it unique

It combines the England means test, Attendance Allowance and the family’s own fee quote into one clear weekly figure.

Funding & care options guide

Tell us a little about your situation…

Type of care neededResidential
Savings & propertyUnder £100k
Your nameSarah
Emailsarah@…
PDFYour care & funding options

Funding

Funding & care options guide

Premium add-on. Families answer a few questions and receive a personalised, branded "Your care and funding options" PDF, with care that may suit, an indicative cost, the home's live CQC rating, and how care can be paid for. Captures a warm enquiry.

  1. 1The family answers a short needs-and-funding check
  2. 2They receive a branded “your care options” PDF by email
  3. 3You capture a warm, high-intent enquiry
  • Emails a branded options PDF
  • Captures a warm, named lead
  • Makes you the trusted guide

Why it works

A personalised, branded PDF is worth giving an email address for, so it captures warm, named enquiries the other tools cannot.

What makes it unique

It blends a needs check, an indicative cost and your live CQC rating into one tailored document, branded entirely as you.

Funded Nursing Care checker

1. Do they need care from a registered nurse?

YesNo

2. Are those nursing needs ongoing?

YesNo
Likely to qualify for Funded Nursing Care

NHS pays towards nursing

£235.88/week

NHS & nursing

Funded Nursing Care checker

Nursing

Checks whether someone is likely to qualify for NHS Funded Nursing Care (FNC), shows the weekly rate, and explains the next steps and how it relates to a CHC assessment.

  1. 1Answer a couple of questions about nursing needs
  2. 2See if FNC is likely and the current weekly NHS rate
  3. 3Learn the next steps and how it links to a CHC assessment
  • Speaks to nursing enquiries
  • Shows the live NHS rate
  • Leads into CHC

Why it works

Nursing families worry most about cost. Showing the NHS contribution up front reassures them and opens the conversation on your terms.

What makes it unique

It ties FNC to the wider CHC picture, so families understand the whole nursing-funding journey in one place.

NHS Continuing Healthcare checker

1. Are the needs complex?

YesNo

2. Are they intense or severe?

YesNo

3. Are they unpredictable?

YesNo
A full CHC assessment looks warranted

Where the NHS can fund 100% of care costs.

NHS & nursing

NHS Continuing Healthcare checker

Nursing

Screens across the NHS Continuing Healthcare care domains to indicate whether someone is likely to warrant a full CHC assessment, where the NHS can fund 100% of care costs.

  1. 1Screen across the NHS Continuing Healthcare care domains
  2. 2See whether a full CHC assessment is likely to be warranted
  3. 3Understand where the NHS can fund 100% of care costs
  • Captures families chasing NHS funding
  • Screens the real CHC domains
  • High-intent visitors

Why it works

CHC can fund 100% of care, so families chasing it are highly motivated. Meeting them at that exact moment captures serious, high-value intent.

What makes it unique

It screens the actual CHC care domains rather than offering a vague “you might qualify”, so the result feels credible.

CHC Decision Support Tool guide

The 12 care domains

BreathingHigh
NutritionModerate
ContinenceLow
MobilitySevere
CognitionHigh
BehaviourModerate

NHS & nursing

CHC Decision Support Tool guide

Nursing

A plain-English guide to the NHS CHC Decision Support Tool: the 12 care domains, the severity levels, and what evidence the assessment team looks for in each.

  1. 1Read a plain-English guide to the 12 CHC care domains
  2. 2See the severity levels used for each one
  3. 3Know what evidence the assessment team looks for
  • Positions you as the expert
  • Demystifies the assessment
  • Adds real SEO depth

Why it works

The assessment is daunting and badly explained everywhere else. Making it clear positions you as the expert adviser families lean on.

What makes it unique

A plain-English walk through all 12 domains and severity levels, the kind of depth that also earns you search rankings.

Attendance Allowance checker

1. Are they 66 or over?

YesNo

2. Do they have a health condition?

YesNo

3. Do they need help during the day?

YesNo

4. Do they need help at night?

YesNo
Likely eligible · £108.55/week (higher rate)

Benefits

Attendance Allowance checker

A quick eligibility check for Attendance Allowance, the weekly benefit for people 66+ who need help with personal care, including the fast-track for terminal illness.

  1. 1Answer five quick eligibility questions
  2. 2See if a claim is likely, and at which weekly rate
  3. 3Get the next steps to make a claim
  • A benefit most families miss
  • Quick, satisfying result
  • Broad over-66 appeal

Why it works

It is money most families are entitled to but never claim. Handing them that win builds instant goodwill toward your home.

What makes it unique

A genuinely quick, satisfying check with a real weekly figure, including the terminal-illness fast-track most tools miss.

Local council & funding

Adult social care

West Sussex County Council

Upper limit

£23,250

Lower limit

£14,250

Paying for care & financial assessment
Request a care needs assessment
Deferred Payment Agreement scheme

Local support

Local council & funding

Shows a family the local council’s adult social care team for this client, with direct contact details, the key service pages, and the capital thresholds that decide council support in their nation.

  1. 1The family sees their own local council and its team
  2. 2Direct links to the council pages families ask about most
  3. 3The capital thresholds that decide council support
  • Localised to each visitor’s council
  • The links families actually need
  • Keeps them on your site

Why it works

Families do not know their own council’s rules. Give them the exact team, links and thresholds and they stay, and engage, on your site.

What makes it unique

It localises to each visitor’s own council automatically, with the direct pages they need, not a one-size-fits-all overview.

Book a visit

Book a visit

Choose a day and time that suits you

Mon
Tue
Wed
Thu
Fri
Sat
10:0011:3014:0015:30
NameSarah Jones
Request this visit →

Local support

Book a visit

A warm, simple visit-request form: name, contact details, preferred date and time. Each request lands as an enquiry in the admin and the client's inbox, so tours get booked instead of lost.

  1. 1The family picks a preferred date and time
  2. 2The request lands in your admin and inbox as an enquiry
  3. 3You confirm the visit by phone or email
  • Turns interest into booked tours
  • Requests land as enquiries
  • No phone tag

Why it works

A visit is the single biggest step toward a move-in. Removing every scrap of friction from booking one directly grows admissions.

What makes it unique

Requests arrive with a preferred date, time and party size, so confirming a tour takes one call instead of five.

Dementia signs checklist

Thinking about changes over recent years…

1. Poor judgement or trouble thinking things through?

Yes, a changeNoNot sure

2. Repeating the same questions or stories?

Yes, a changeNoNot sure

3. Trouble using everyday gadgets?

Yes, a changeNoNot sure
2 of 8 · worth speaking to a GP

Health & wellbeing

Dementia signs checklist

A short, private checklist based on the AD8 screening tool that helps a family decide whether it is worth speaking to a GP about a relative’s memory or thinking. Not a diagnosis, and nothing is stored.

  1. 1Answer eight questions about changes over recent years
  2. 2See whether it is worth speaking to a GP
  3. 3Get Alzheimer’s Society and NHS support links
  • Reaches families at the first worry
  • Sensitive and genuinely useful
  • Ideal for dementia care

Why it works

It reaches families at the very first worry, long before they search for a home, so you are there the moment the journey begins.

What makes it unique

It is built on the clinically recognised AD8 screen, so it is genuinely helpful and sensitive, never a gimmick.

Is it time for care?

A few gentle questions about how they’re coping…

1. Are they managing meals and eating well?

YesSometimesNo

2. Keeping up with washing and dressing?

YesSometimesNo

3. Have there been falls or near-misses?

YesSometimesNo
A few signs suggest more support would help

A gentle prompt to talk it through, never a diagnosis.

Health & wellbeing

Is it time for care?

A private eight-question checklist for families wondering whether a loved one might need more support or residential care. Bands the answers into a warm, no-pressure suggestion and invites a conversation with the home. Nothing is stored.

  1. 1Eight gentle questions about how a loved one is coping
  2. 2A warm, banded suggestion on whether more support would help
  3. 3A no-pressure invitation to talk it through with the home
  • Meets families at the “is it time?” moment
  • Gentle, private, no pressure
  • Opens the first conversation

Why it works

Families agonise privately over whether it is time for care. A gentle, structured check gives them clarity, and gives you the first conversation.

What makes it unique

It bands eight everyday signals into a warm, honest suggestion, written for worried adult children, not clinicians.

Gateway tools that bring families in

Be the site that actually helps.

Families spend weeks researching care before they ever pick up the phone, working out who pays, whether the NHS contributes, what their council will do. When the tool that answers that question lives on your website, you become the home they trust, and the home they contact.

These tools pull in new, high-intent search traffic and turn quiet researchers into real enquiries. Pair them with live room availability, so families can see you have space the moment they land, and you have a website that works to fill beds around the clock.

Rank for high-intent care searches
Turn researchers into enquiries
Every tool can capture a callback
Branded in your colours & logo
Live room availability built in
Accessible to every family

Want these on your website?

Talk to us

More than tools

Built to convert, built for everyone

Live room availability

Show families you have space the moment they arrive. A live availability badge updates the instant a room frees up, and you keep it current in seconds. Families enquire when they can see you can help, so showing real availability drives more enquiries.

Rooms available now

Built-in accessibility

Care is chosen by older families, and by people with their own access needs. Everything we add is built to be used by everyone, larger text, high contrast, readable fonts and full keyboard and screen-reader support, so no family is shut out, and your site earns trust the moment they land.

Larger textHigh contrastReadable fontsScreen-reader ready

All of this is our own technology, developed in house for the care sector and available only to TRG Digital clients. You will not find the same toolkit anywhere else, which keeps you a step ahead of the homes you compete with.

Our lead-capture pop-up shown over a care home website, with live room availability and a short set of questions

Lead-capture technology

The pop that turns visitors into enquiries

Most visitors leave without making contact. At exactly the right moment, our pop appears over your site, a couple of friendly questions, your live room availability and a photo of your home, and turns a browsing visitor into a named enquiry, straight to your inbox.

Shows at the right moment

Exit-intent, scroll-depth or time on page, never an intrusive mobile pop on load.

Your live availability

The same rooms-available figure you keep up to date, right inside the pop.

Accessible & on-brand

Honours your accessibility settings and uses your logo, colours and photos.


Turn searching families into enquiries

We will add our care tools, live availability and accessibility to your website, branded as yours, and built to grow your traffic and fill your beds.

Who we serve

Specialists in your kind of care

We work with care providers right across the sector. Find the marketing, websites and enquiry generation built for yours.