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Website build

Websites that turn searches into enquiries

Your website is often the first impression a family gets of your care. We design and build modern, fast, search-optimised sites that grow your exposure and turn quiet visits into real enquiries.

What's included
SEO-builtMobile-firstFast & secure
crosswayscarehome.co.uk
An image showing a new care home website that TRG Digital developed

Your hardest-working salesperson

Care websites designed to fill beds.

For most families, choosing care starts with a search and ends on a website. If your site is slow, hard to use on a phone, or doesn't answer the questions they're really asking, they move on to a competitor, often without ever picking up the phone. We build sites that do the opposite: load fast, look trustworthy, and make enquiring effortless.

Every TRG website is built for the care sector specifically. We structure pages around real search behaviour for local care searches, write content that speaks to CQC ratings, funding routes and care types, and design enquiry journeys that turn quiet visits into booked tours. When you're ready to scale, the site plugs straight into our paid and organic marketing and, where you need something bespoke, our custom software.

Fully responsive, flawless on mobile, tablet & desktop
Search-engine optimised (SEO) from day one
Compressed, next-gen images for fast loading
Lightning-fast page-load speed & Core Web Vitals
Secure HTTPS, accessible & WCAG-friendly
Conversion-focused enquiry forms & clear CTAs
Hosted, maintained & analytics built in

Want a website that does all this?

What's included

Every site we build, built right

Built to be found

Search-optimised from the ground up, structured for the terms families and professionals actually use to find care.

Built to convert

Clear journeys, strong calls to action and enquiry forms that turn visitors into real conversations.

Mobile-first

Most care searches happen on a phone. Your site looks and works beautifully on every screen.

Fast and reliable

Lightweight, modern builds that load quickly, rank better and never keep a worried family waiting.

Care-aware content

Written for the sector: care types, CQC ratings, funding and the questions people really ask.

Managed for you

We host, maintain and update your site, so it stays fast, secure and current without taking up your time.

A better website means more of the right enquiries

It's not about a prettier site, it's about more families finding you, trusting you and getting in touch.

  • Rank for the care searches happening in your area
  • Build trust the moment a family lands on your page
  • Make it effortless to enquire, on any device
  • Show off your homes, your team and your CQC ratings
  • Plug straight into our marketing when you want to grow faster

Design examples

See what your new website could look like

Every build starts with a choice of homepage designs. These are complete, clickable examples, each shown with content for a different kind of care service. Any design can be applied to any service, and every provider shown is fictional.

Oakfield, an example residential care home website design

Residential care home

Oakfield

Traditional and warm. Serif type, deep green and cream, photography led.

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Brightpath, an example home care and live-in care website design

Home care and live-in care

Brightpath

Friendly and modern. Rounded shapes, teal and white, built around two audiences.

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St Aidan's, an example nursing home website design

Nursing home

St Aidan's

Clean and clinical. Navy and sky blue, crisp grid, built for trust at speed.

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Willow Court, an example supported living website design

Supported living

Willow Court

Bright and calm. Soft indigo and sunshine yellow, plain language, easy read throughout.

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Marchmont Gardens, an example retirement living website design

Retirement living

Marchmont Gardens

Premium and editorial. Charcoal and champagne, large photography, generous space.

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Ravenswood Group, an example care group, several homes website design

Care group, several homes

Ravenswood Group

Confident and organised. Navy and sage, built for a group with several homes.

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Hollybrook, an example care homes website design

Care homes

Hollybrook

Modern family. Coral and warm white, rounded cards, built around visits and room availability.

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Riverside, an example nursing homes website design

Nursing homes

Riverside

Modern family. Clear blue and white, confident type, built for families and discharge teams in a hurry.

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The Orchards, an example dementia care website design

Dementia care

The Orchards

Modern family. Plum and honey, calm spacing, written for families facing dementia for the first time.

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Kindred, an example home care website design

Home care

Kindred

Modern family. Fresh green and amber, two clear routes for clients and carers, visits front and centre.

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Hearthside, an example live-in care website design

Live-in care

Hearthside

Modern family. Terracotta and teal, reassuring and personal, built around matching the right carer.

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Brookfield, an example supported living website design

Supported living

Brookfield

Modern family. Sky blue and sunshine, easy read throughout, with a clear route for professionals.

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Linden Quarter, an example retirement living website design

Retirement living

Linden Quarter

Modern family. Deep teal and gold, lifestyle first, with apartments and events to explore.

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Northway, an example care groups website design

Care groups

Northway

Modern family. Indigo and orange, organised and confident, built for a group with several homes.

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Ashgrove, an example care homes website design

Care homes

Ashgrove

Traditional family. Bottle green and cream, serif type, a country house feel with visits at its heart.

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Hartwell Hall, an example nursing homes website design

Nursing homes

Hartwell Hall

Traditional family. Burgundy and stone, serif type, reassuring and clinical in equal measure.

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Rosemary Court, an example dementia care website design

Dementia care

Rosemary Court

Traditional family. Sage and terracotta, serif type, gentle and reassuring for families new to dementia.

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Heritage, an example home care website design

Home care

Heritage

Traditional family. Navy and brass, serif type, a trusted local service with a long history.

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Willowmere, an example live-in care website design

Live-in care

Willowmere

Traditional family. Deep teal and gold, serif type, a personal service for staying in a much loved home.

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Meadowbank, an example supported living website design

Supported living

Meadowbank

Traditional family. Heather and gold, serif headings with easy read text, warm and welcoming.

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The Chantry, an example retirement living website design

Retirement living

The Chantry

Traditional family. Charcoal and antique gold, serif type, elegant and understated.

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Fairhaven, an example care groups website design

Care groups

Fairhaven

Traditional family. Oxblood and green, serif type, a family owned group with a long history.

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Parkview, an example care homes website design

Care homes

Parkview

Clinical family. Petrol blue and teal, fact led, built for families who want the detail first.

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Northgate, an example nursing homes website design

Nursing homes

Northgate

Clinical family. Navy with a red admissions line, fact led, built for urgent placements.

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Clearview, an example dementia care website design

Dementia care

Clearview

Clinical family. Teal and amber, calm and structured, built to explain dementia care clearly.

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Carewell, an example home care website design

Home care

Carewell

Clinical family. Green and blue, organised and precise, with visit times and coverage up front.

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Constant, an example live-in care website design

Live-in care

Constant

Clinical family. Slate and amber, reassuring and exact, with costs and standards set out plainly.

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Pathway, an example supported living website design

Supported living

Pathway

Clinical family. Blue and yellow, clear and structured, with an easy read route and a professional route.

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Seacombe Quay, an example retirement living website design

Retirement living

Seacombe Quay

Clinical family. Deep sea blue and sand, clear and factual, with costs and care options set out.

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Meridian, an example care groups website design

Care groups

Meridian

Clinical family. Blue and green, data led, built for a group that compares its homes openly.

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Aldermere, an example care homes website design

Care homes

Aldermere

Premium family. Ivory, forest and gold, editorial and spacious, for a luxury residential home.

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Clevedale, an example nursing homes website design

Nursing homes

Clevedale

Premium family. Midnight blue and champagne, calm and assured, for private nursing care.

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The Linnet, an example dementia care website design

Dementia care

The Linnet

Premium family. Aubergine and warm gold, gentle and refined, for specialist dementia care.

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Belmont, an example home care website design

Home care

Belmont

Premium family. Racing green and brass, discreet and personal, for private home care.

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Sterling, an example live-in care website design

Live-in care

Sterling

Premium family. Slate navy and gold, refined and reassuring, for private live-in care.

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Aurora, an example supported living website design

Supported living

Aurora

Premium family. Deep sea blue and gold, calm and beautiful, with easy read throughout.

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The Belvedere, an example retirement living website design

Retirement living

The Belvedere

Premium family. Midnight and gold, lifestyle led and elegant, for luxury retirement living.

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Aveling, an example care groups website design

Care groups

Aveling

Premium family. Espresso and gold, a collection of luxury homes presented as one brand.

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How we work

From first call to fully booked

01

Discovery

We learn your services, your settings and the families you want to reach, then map the site around them.

02

Design & build

A bespoke, on-brand site designed to convert, built on a fast and secure modern stack.

03

Launch & grow

We launch, measure and keep improving, so your site works harder for you over time.

Redesign without the risk

Move platforms without losing your rankings

The scariest part of a redesign is the fear of losing the Google rankings you have spent years building. We migrate you off WordPress, Wix or any other platform the careful way, so nothing that works today is lost tomorrow. Nothing is removed or materially changed without your approval.

Before we touch anything

  • A full crawl and inventory of every existing page and URL
  • A review of your Google Search Console and analytics history
  • A complete backup and a clear rollback plan

We preserve every detail

  • Your existing URLs, or a proper 301 redirect for any that must change
  • Page titles, meta descriptions and heading structure
  • Image alt text, canonical tags and structured data
  • Internal links and your indexing rules
  • Your service, location and blog pages

Before it goes live

  • The staging site is locked out of Google, so it never gets indexed by accident
  • Broken-link and redirect testing across the whole site
  • Cross-browser and device quality-assurance

After launch

  • A post-launch crawl and full SEO validation
  • Search Console and analytics monitoring
  • We watch your rankings and traffic, we don’t just hope

We have done exactly this, twice. We moved two live care homes off WordPress onto a faster custom platform, preserving every URL and mapping every redirect, with no loss of rankings.

See the case studies

Then we raise the ceiling

Protected first, then made far better

Preserving what works is only half the job. Once the foundations are safe, we build on them, so you come out of the redesign not just intact, but faster, better found and easier to enquire with than ever.

Richer structured data

We add and expand the schema search engines and AI read, LocalBusiness, FAQs, reviews and more, so your home is understood and shown properly, not just crawled.

Cleaner indexability

A tidy sitemap, correct canonicals and crawl-friendly structure, so Google finds and ranks every page that should be found, and ignores the ones that should not.

New, care-aware content

Fresh service and location pages written for the searches families actually make, expanding your reach well beyond what the old site ever ranked for.

Genuinely fast pages

We rebuild on a modern, lightweight stack and tune Core Web Vitals, so the site loads in a blink, which both families and Google reward.

Conversion & form tracking

Clear booking, referral and contact pathways, with analytics and form-event tracking wired in, so you can see exactly what turns a visitor into an enquiry.

Accessible by design

Better readability, contrast and structure, so the site works for every visitor and meets the standards a modern care website is expected to.

Built for the AI era

Ready for agentic browsing & WebMCP

AI assistants like ChatGPT, Claude and Google's AI are starting to browse the web for people, reading websites and even completing tasks on their behalf. The problem is that most websites are invisible or unusable to them.

Every site we build is made AI ready. We add an llms.txt, a clear map of your site for AI, and WebMCP (the new Web Model Context Protocol), which hands AI agents a set of safe, structured tools. Instead of guessing their way around your page, an agent can ask your site directly: what services do you offer, what is your CQC rating, how do I get in touch. It runs live on this very site.

Get an AI-ready website

Found and understood by AI

A clean llms.txt and structure mean AI assistants can read your site accurately and recommend your home with confidence.

Agents can act, not just read

WebMCP gives agents safe tools to fetch your services, contact details and content directly, the groundwork for AI-driven enquiries.

Safe by design

The tools are read-only and feature-detected. They add zero risk and have no impact at all on your normal visitors.

Future-proof and ahead

As AI-driven traffic grows, your site is already built for it, while most of your competitors are not.

Ready for a website that works as hard as you do?

Tell us about your service and we'll show you what a care-sector site built to convert could do for your enquiries.

See our marketing

Who we serve

Specialists in your kind of care

We work with care providers right across the sector. Find the marketing, websites and enquiry generation built for yours.

Accreditations and compliance

  • Good Business Charter accredited
  • CPD Certification Service accredited provider
  • Registered with the Information Commissioner's Office
  • Disability Confident Committed
  • GDPR compliant

CPD Provider No. 50224 · ICO registration ZC221613