Website build

Websites that turn searches into enquiries

Your website is often the first impression a family gets of your care. We design and build modern, fast, search-optimised sites that grow your exposure and turn quiet visits into real enquiries.

SEO-builtMobile-firstFast & secure
crosswayscarehome.co.uk
The Crossways Care Home website we built, showing live room availability

Your hardest-working salesperson

Care websites designed to fill beds.

For most families, choosing care starts with a search and ends on a website. If your site is slow, hard to use on a phone, or doesn't answer the questions they're really asking, they move on to a competitor, often without ever picking up the phone. We build sites that do the opposite: load fast, look trustworthy, and make enquiring effortless.

Every TRG website is built for the care sector specifically. We structure pages around real search behaviour for local care searches, write content that speaks to CQC ratings, funding routes and care types, and design enquiry journeys that turn quiet visits into booked tours. When you're ready to scale, the site plugs straight into our paid and organic marketing and, where you need something bespoke, our custom software.

Fully responsive, flawless on mobile, tablet & desktop
Search-engine optimised (SEO) from day one
Compressed, next-gen images for fast loading
Lightning-fast page-load speed & Core Web Vitals
Secure HTTPS, accessible & WCAG-friendly
Conversion-focused enquiry forms & clear CTAs
Hosted, maintained & analytics built in

Want a website that does all this?

Submit a project enquiry

What's included

Every site we build, built right

Built to be found

Search-optimised from the ground up, structured for the terms families and professionals actually use to find care.

Built to convert

Clear journeys, strong calls to action and enquiry forms that turn visitors into real conversations.

Mobile-first

Most care searches happen on a phone. Your site looks and works beautifully on every screen.

Fast and reliable

Lightweight, modern builds that load quickly, rank better and never keep a worried family waiting.

Care-aware content

Written for the sector: care types, CQC ratings, funding and the questions people really ask.

Managed for you

We host, maintain and update your site, so it stays fast, secure and current without taking up your time.

A better website means more of the right enquiries

It's not about a prettier site, it's about more families finding you, trusting you and getting in touch.

Start your project
  • Rank for the care searches happening in your area
  • Build trust the moment a family lands on your page
  • Make it effortless to enquire, on any device
  • Show off your homes, your team and your CQC ratings
  • Plug straight into our marketing when you want to grow faster

How we work

From first call to fully booked

01

Discovery

We learn your services, your settings and the families you want to reach, then map the site around them.

02

Design & build

A bespoke, on-brand site designed to convert, built on a fast and secure modern stack.

03

Launch & grow

We launch, measure and keep improving, so your site works harder for you over time.

Built for the AI era

Ready for agentic browsing & WebMCP

AI assistants like ChatGPT, Claude and Google's AI are starting to browse the web for people, reading websites and even completing tasks on their behalf. The problem is that most websites are invisible or unusable to them.

Every site we build is made AI ready. We add an llms.txt, a clear map of your site for AI, and WebMCP (the new Web Model Context Protocol), which hands AI agents a set of safe, structured tools. Instead of guessing their way around your page, an agent can ask your site directly: what services do you offer, what is your CQC rating, how do I get in touch. It runs live on this very site.

Get an AI-ready website

Found and understood by AI

A clean llms.txt and structure mean AI assistants can read your site accurately and recommend your home with confidence.

Agents can act, not just read

WebMCP gives agents safe tools to fetch your services, contact details and content directly, the groundwork for AI-driven enquiries.

Safe by design

The tools are read-only and feature-detected. They add zero risk and have no impact at all on your normal visitors.

Future-proof and ahead

As AI-driven traffic grows, your site is already built for it, while most of your competitors are not.

Ready for a website that works as hard as you do?

Tell us about your service and we'll show you what a care-sector site built to convert could do for your enquiries.

Get in
touch