Website build
Websites that turn searches into enquiries
Your website is often the first impression a family gets of your care. We design and build modern, fast, search-optimised sites that grow your exposure and turn quiet visits into real enquiries.

Your hardest-working salesperson
Care websites designed to fill beds.
For most families, choosing care starts with a search and ends on a website. If your site is slow, hard to use on a phone, or doesn't answer the questions they're really asking, they move on to a competitor, often without ever picking up the phone. We build sites that do the opposite: load fast, look trustworthy, and make enquiring effortless.
Every TRG website is built for the care sector specifically. We structure pages around real search behaviour for local care searches, write content that speaks to CQC ratings, funding routes and care types, and design enquiry journeys that turn quiet visits into booked tours. When you're ready to scale, the site plugs straight into our paid and organic marketing and, where you need something bespoke, our custom software.
Want a website that does all this?
What's included
Every site we build, built right
Built to be found
Search-optimised from the ground up, structured for the terms families and professionals actually use to find care.
Built to convert
Clear journeys, strong calls to action and enquiry forms that turn visitors into real conversations.
Mobile-first
Most care searches happen on a phone. Your site looks and works beautifully on every screen.
Fast and reliable
Lightweight, modern builds that load quickly, rank better and never keep a worried family waiting.
Care-aware content
Written for the sector: care types, CQC ratings, funding and the questions people really ask.
Managed for you
We host, maintain and update your site, so it stays fast, secure and current without taking up your time.
A better website means more of the right enquiries
It's not about a prettier site, it's about more families finding you, trusting you and getting in touch.
- Rank for the care searches happening in your area
- Build trust the moment a family lands on your page
- Make it effortless to enquire, on any device
- Show off your homes, your team and your CQC ratings
- Plug straight into our marketing when you want to grow faster
Design examples
See what your new website could look like
Every build starts with a choice of homepage designs. These are complete, clickable examples, each shown with content for a different kind of care service. Any design can be applied to any service, and every provider shown is fictional.

Residential care home
Oakfield
Traditional and warm. Serif type, deep green and cream, photography led.
View the design
Home care and live-in care
Brightpath
Friendly and modern. Rounded shapes, teal and white, built around two audiences.
View the design
Nursing home
St Aidan's
Clean and clinical. Navy and sky blue, crisp grid, built for trust at speed.
View the design
Supported living
Willow Court
Bright and calm. Soft indigo and sunshine yellow, plain language, easy read throughout.
View the design
Retirement living
Marchmont Gardens
Premium and editorial. Charcoal and champagne, large photography, generous space.
View the design
Care group, several homes
Ravenswood Group
Confident and organised. Navy and sage, built for a group with several homes.
View the design
Care homes
Hollybrook
Modern family. Coral and warm white, rounded cards, built around visits and room availability.
View the design
Nursing homes
Riverside
Modern family. Clear blue and white, confident type, built for families and discharge teams in a hurry.
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Dementia care
The Orchards
Modern family. Plum and honey, calm spacing, written for families facing dementia for the first time.
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Home care
Kindred
Modern family. Fresh green and amber, two clear routes for clients and carers, visits front and centre.
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Live-in care
Hearthside
Modern family. Terracotta and teal, reassuring and personal, built around matching the right carer.
View the design
Supported living
Brookfield
Modern family. Sky blue and sunshine, easy read throughout, with a clear route for professionals.
View the design
Retirement living
Linden Quarter
Modern family. Deep teal and gold, lifestyle first, with apartments and events to explore.
View the design
Care groups
Northway
Modern family. Indigo and orange, organised and confident, built for a group with several homes.
View the design
Care homes
Ashgrove
Traditional family. Bottle green and cream, serif type, a country house feel with visits at its heart.
View the design
Nursing homes
Hartwell Hall
Traditional family. Burgundy and stone, serif type, reassuring and clinical in equal measure.
View the design
Dementia care
Rosemary Court
Traditional family. Sage and terracotta, serif type, gentle and reassuring for families new to dementia.
View the design
Home care
Heritage
Traditional family. Navy and brass, serif type, a trusted local service with a long history.
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Live-in care
Willowmere
Traditional family. Deep teal and gold, serif type, a personal service for staying in a much loved home.
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Supported living
Meadowbank
Traditional family. Heather and gold, serif headings with easy read text, warm and welcoming.
View the design
Retirement living
The Chantry
Traditional family. Charcoal and antique gold, serif type, elegant and understated.
View the design
Care groups
Fairhaven
Traditional family. Oxblood and green, serif type, a family owned group with a long history.
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Care homes
Parkview
Clinical family. Petrol blue and teal, fact led, built for families who want the detail first.
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Nursing homes
Northgate
Clinical family. Navy with a red admissions line, fact led, built for urgent placements.
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Dementia care
Clearview
Clinical family. Teal and amber, calm and structured, built to explain dementia care clearly.
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Home care
Carewell
Clinical family. Green and blue, organised and precise, with visit times and coverage up front.
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Live-in care
Constant
Clinical family. Slate and amber, reassuring and exact, with costs and standards set out plainly.
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Supported living
Pathway
Clinical family. Blue and yellow, clear and structured, with an easy read route and a professional route.
View the design
Retirement living
Seacombe Quay
Clinical family. Deep sea blue and sand, clear and factual, with costs and care options set out.
View the design
Care groups
Meridian
Clinical family. Blue and green, data led, built for a group that compares its homes openly.
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Care homes
Aldermere
Premium family. Ivory, forest and gold, editorial and spacious, for a luxury residential home.
View the design
Nursing homes
Clevedale
Premium family. Midnight blue and champagne, calm and assured, for private nursing care.
View the design
Dementia care
The Linnet
Premium family. Aubergine and warm gold, gentle and refined, for specialist dementia care.
View the design
Home care
Belmont
Premium family. Racing green and brass, discreet and personal, for private home care.
View the design
Live-in care
Sterling
Premium family. Slate navy and gold, refined and reassuring, for private live-in care.
View the design
Supported living
Aurora
Premium family. Deep sea blue and gold, calm and beautiful, with easy read throughout.
View the design
Retirement living
The Belvedere
Premium family. Midnight and gold, lifestyle led and elegant, for luxury retirement living.
View the design
Care groups
Aveling
Premium family. Espresso and gold, a collection of luxury homes presented as one brand.
View the designHow we work
From first call to fully booked
01
Discovery
We learn your services, your settings and the families you want to reach, then map the site around them.
02
Design & build
A bespoke, on-brand site designed to convert, built on a fast and secure modern stack.
03
Launch & grow
We launch, measure and keep improving, so your site works harder for you over time.
Redesign without the risk
Move platforms without losing your rankings
The scariest part of a redesign is the fear of losing the Google rankings you have spent years building. We migrate you off WordPress, Wix or any other platform the careful way, so nothing that works today is lost tomorrow. Nothing is removed or materially changed without your approval.
Before we touch anything
- A full crawl and inventory of every existing page and URL
- A review of your Google Search Console and analytics history
- A complete backup and a clear rollback plan
We preserve every detail
- Your existing URLs, or a proper 301 redirect for any that must change
- Page titles, meta descriptions and heading structure
- Image alt text, canonical tags and structured data
- Internal links and your indexing rules
- Your service, location and blog pages
Before it goes live
- The staging site is locked out of Google, so it never gets indexed by accident
- Broken-link and redirect testing across the whole site
- Cross-browser and device quality-assurance
After launch
- A post-launch crawl and full SEO validation
- Search Console and analytics monitoring
- We watch your rankings and traffic, we don’t just hope
We have done exactly this, twice. We moved two live care homes off WordPress onto a faster custom platform, preserving every URL and mapping every redirect, with no loss of rankings.
See the case studiesThen we raise the ceiling
Protected first, then made far better
Preserving what works is only half the job. Once the foundations are safe, we build on them, so you come out of the redesign not just intact, but faster, better found and easier to enquire with than ever.
Richer structured data
We add and expand the schema search engines and AI read, LocalBusiness, FAQs, reviews and more, so your home is understood and shown properly, not just crawled.
Cleaner indexability
A tidy sitemap, correct canonicals and crawl-friendly structure, so Google finds and ranks every page that should be found, and ignores the ones that should not.
New, care-aware content
Fresh service and location pages written for the searches families actually make, expanding your reach well beyond what the old site ever ranked for.
Genuinely fast pages
We rebuild on a modern, lightweight stack and tune Core Web Vitals, so the site loads in a blink, which both families and Google reward.
Conversion & form tracking
Clear booking, referral and contact pathways, with analytics and form-event tracking wired in, so you can see exactly what turns a visitor into an enquiry.
Accessible by design
Better readability, contrast and structure, so the site works for every visitor and meets the standards a modern care website is expected to.
Built for the AI era
Ready for agentic browsing & WebMCP
AI assistants like ChatGPT, Claude and Google's AI are starting to browse the web for people, reading websites and even completing tasks on their behalf. The problem is that most websites are invisible or unusable to them.
Every site we build is made AI ready. We add an llms.txt, a clear map of your site for AI, and WebMCP (the new Web Model Context Protocol), which hands AI agents a set of safe, structured tools. Instead of guessing their way around your page, an agent can ask your site directly: what services do you offer, what is your CQC rating, how do I get in touch. It runs live on this very site.
Found and understood by AI
A clean llms.txt and structure mean AI assistants can read your site accurately and recommend your home with confidence.
Agents can act, not just read
WebMCP gives agents safe tools to fetch your services, contact details and content directly, the groundwork for AI-driven enquiries.
Safe by design
The tools are read-only and feature-detected. They add zero risk and have no impact at all on your normal visitors.
Future-proof and ahead
As AI-driven traffic grows, your site is already built for it, while most of your competitors are not.
Ready for a website that works as hard as you do?
Tell us about your service and we'll show you what a care-sector site built to convert could do for your enquiries.
Care websites in your county
How many services in each county have no website, and what a new one needs to do there.
- Care websites in Barking and Dagenham
- Care websites in Barnet
- Care websites in Bexley
- Care websites in Brent
- Care websites in Brighton and Hove
- Care websites in Bromley
- Care websites in Buckinghamshire
- Care websites in Croydon
- Care websites in Ealing
- Care websites in East Sussex
- Care websites in Enfield
- Care websites in Greenwich
- Care websites in Hampshire
- Care websites in Haringey
- Care websites in Harrow
- Care websites in Havering
- Care websites in Hillingdon
- Care websites in Hounslow
- Care websites in Isle of Wight
- Care websites in Islington
- Care websites in Kent
- Care websites in Kingston upon Thames
- Care websites in Lambeth
- Care websites in Lewisham
- Care websites in Medway
- Care websites in Merton
- Care websites in Milton Keynes
- Care websites in Newham
- Care websites in Oxfordshire
- Care websites in Portsmouth
- Care websites in Reading
- Care websites in Redbridge
- Care websites in Richmond upon Thames
- Care websites in Slough
- Care websites in Southampton
- Care websites in Southwark
- Care websites in Surrey
- Care websites in Sutton
- Care websites in Tower Hamlets
- Care websites in Waltham Forest
- Care websites in Wandsworth
- Care websites in West Berkshire
- Care websites in West Sussex
- Care websites in Windsor and Maidenhead
- Care websites in Wokingham






