Website build
Websites that turn searches into enquiries
Your website is often the first impression a family gets of your care. We design and build modern, fast, search-optimised sites that grow your exposure and turn quiet visits into real enquiries.
Your hardest-working salesperson
Care websites designed to fill beds.
For most families, choosing care starts with a search and ends on a website. If your site is slow, hard to use on a phone, or doesn't answer the questions they're really asking, they move on to a competitor, often without ever picking up the phone. We build sites that do the opposite: load fast, look trustworthy, and make enquiring effortless.
Every TRG website is built for the care sector specifically. We structure pages around real search behaviour for local care searches, write content that speaks to CQC ratings, funding routes and care types, and design enquiry journeys that turn quiet visits into booked tours. When you're ready to scale, the site plugs straight into our paid and organic marketing and, where you need something bespoke, our custom software.
Want a website that does all this?
What's included
Every site we build, built right
Built to be found
Search-optimised from the ground up, structured for the terms families and professionals actually use to find care.
Built to convert
Clear journeys, strong calls to action and enquiry forms that turn visitors into real conversations.
Mobile-first
Most care searches happen on a phone. Your site looks and works beautifully on every screen.
Fast and reliable
Lightweight, modern builds that load quickly, rank better and never keep a worried family waiting.
Care-aware content
Written for the sector: care types, CQC ratings, funding and the questions people really ask.
Managed for you
We host, maintain and update your site, so it stays fast, secure and current without taking up your time.
A better website means more of the right enquiries
It's not about a prettier site, it's about more families finding you, trusting you and getting in touch.
- Rank for the care searches happening in your area
- Build trust the moment a family lands on your page
- Make it effortless to enquire, on any device
- Show off your homes, your team and your CQC ratings
- Plug straight into our marketing when you want to grow faster
How we work
From first call to fully booked
01
Discovery
We learn your services, your settings and the families you want to reach, then map the site around them.
02
Design & build
A bespoke, on-brand site designed to convert, built on a fast and secure modern stack.
03
Launch & grow
We launch, measure and keep improving, so your site works harder for you over time.
Redesign without the risk
Move platforms without losing your rankings
The scariest part of a redesign is the fear of losing the Google rankings you have spent years building. We migrate you off WordPress, Wix or any other platform the careful way, so nothing that works today is lost tomorrow. Nothing is removed or materially changed without your approval.
Before we touch anything
- A full crawl and inventory of every existing page and URL
- A review of your Google Search Console and analytics history
- A complete backup and a clear rollback plan
We preserve every detail
- Your existing URLs, or a proper 301 redirect for any that must change
- Page titles, meta descriptions and heading structure
- Image alt text, canonical tags and structured data
- Internal links and your indexing rules
- Your service, location and blog pages
Before it goes live
- The staging site is locked out of Google, so it never gets indexed by accident
- Broken-link and redirect testing across the whole site
- Cross-browser and device quality-assurance
After launch
- A post-launch crawl and full SEO validation
- Search Console and analytics monitoring
- We watch your rankings and traffic, we don’t just hope
We have done exactly this, twice. We moved two live care homes off WordPress onto a faster custom platform, preserving every URL and mapping every redirect, with no loss of rankings.
See the case studiesThen we raise the ceiling
Protected first, then made far better
Preserving what works is only half the job. Once the foundations are safe, we build on them, so you come out of the redesign not just intact, but faster, better found and easier to enquire with than ever.
Richer structured data
We add and expand the schema search engines and AI read, LocalBusiness, FAQs, reviews and more, so your home is understood and shown properly, not just crawled.
Cleaner indexability
A tidy sitemap, correct canonicals and crawl-friendly structure, so Google finds and ranks every page that should be found, and ignores the ones that should not.
New, care-aware content
Fresh service and location pages written for the searches families actually make, expanding your reach well beyond what the old site ever ranked for.
Genuinely fast pages
We rebuild on a modern, lightweight stack and tune Core Web Vitals, so the site loads in a blink, which both families and Google reward.
Conversion & form tracking
Clear booking, referral and contact pathways, with analytics and form-event tracking wired in, so you can see exactly what turns a visitor into an enquiry.
Accessible by design
Better readability, contrast and structure, so the site works for every visitor and meets the standards a modern care website is expected to.
Built for the AI era
Ready for agentic browsing & WebMCP
AI assistants like ChatGPT, Claude and Google's AI are starting to browse the web for people, reading websites and even completing tasks on their behalf. The problem is that most websites are invisible or unusable to them.
Every site we build is made AI ready. We add an llms.txt, a clear map of your site for AI, and WebMCP (the new Web Model Context Protocol), which hands AI agents a set of safe, structured tools. Instead of guessing their way around your page, an agent can ask your site directly: what services do you offer, what is your CQC rating, how do I get in touch. It runs live on this very site.
Found and understood by AI
A clean llms.txt and structure mean AI assistants can read your site accurately and recommend your home with confidence.
Agents can act, not just read
WebMCP gives agents safe tools to fetch your services, contact details and content directly, the groundwork for AI-driven enquiries.
Safe by design
The tools are read-only and feature-detected. They add zero risk and have no impact at all on your normal visitors.
Future-proof and ahead
As AI-driven traffic grows, your site is already built for it, while most of your competitors are not.
Ready for a website that works as hard as you do?
Tell us about your service and we'll show you what a care-sector site built to convert could do for your enquiries.