Care home occupancy marketing
Fill empty beds, on demand
We run targeted advertising, build high-converting landing pages, and deliver pre-qualified enquiries straight to your care home. Activate when beds are empty. Pause when you're full. Pay only for qualified leads.
The cost of empty beds
Empty beds cost more than you think
Word of mouth and referral agencies fill beds eventually, but every week without a resident is revenue gone for good.
£900/week
average cost of one empty bed
8 to 12 weeks
typical vacancy without targeted marketing
£8,000+
revenue lost per vacancy at average UK fees
Marketing that fills beds, not just clicks
Enquiries you can actually convert.
Most agencies sell you traffic and impressions. We sell you enquiries. We run targeted Google and Meta campaigns that put your home in front of families actively searching for care nearby, then send them to a high-converting landing page built to turn that visit into a real conversation.
Every enquiry is pre-qualified for care type, area and funding before it reaches your inbox, and you only pay for the qualified leads we deliver. Switch it on when you have empty beds, pause it the moment you're full. When you want to compound results, we layer in organic SEO and bespoke software.
Ready to stop leaving beds empty?
Submit a project enquiryA smarter way to fill beds
Everything handled, end to end
Proven landing pages
We build and host a CQC-compliant landing page for your home, optimised for families searching for care. Updated by us, always converting.
Qualified enquiries
Every enquiry is pre-screened before it reaches you: right care type, right geography, right funding level. No time wasted on mismatches.
On/off control
You're in control. Activate when you have empty beds, pause when full. One click and the change is effective immediately.
How it works
Up and running in days
01
We build your page
Your dedicated landing page goes live in days, fully managed and optimised for search.
02
We run your ads
Targeted Google and Meta campaigns drive families to your landing page, around the clock.
03
You receive enquiries
Pre-qualified leads land straight in your inbox. Full qualification in under 10 seconds.
Pricing
Performance-based, no surprises
Forget setup fees and monthly retainers. With TRG you pay one fixed fee per qualified lead, and nothing else. Only ever pay for enquiries that genuinely match your home.
You pay only for
Each qualified lead
One simple, fixed fee per qualified lead, nothing else.
What's included
- Full landing page, built and managed for you
- Google & Meta advertising campaigns
- Pre-qualified enquiry delivery
- On/off control over your campaigns
- No contracts, cancel anytime
Frequently asked questions
How quickly will I receive enquiries?+
Most homes receive their first qualified enquiry within 5 to 10 business days of going live. The timeline depends on local search demand and the care types you offer.
What makes an enquiry "qualified"?+
We verify that the enquirer genuinely needs care, that the care type matches what you offer, and that they can meet your fee level, before the enquiry reaches your inbox.
Do I pay for every enquiry?+
You pay a fixed fee for each qualified lead, an enquiry we've verified as a genuine match for your home. Mismatched or unqualified enquiries are free.
Can I pause the service?+
Yes, instantly. Turn the campaign off when your home is full, turn it back on when you have capacity. No notice periods, no penalties.
Do I need to handle the advertising myself?+
No. We build, manage, and fund the advertising campaigns. You don't touch Google Ads, Meta, or any ad platform.
Is there a setup fee or monthly retainer?+
No upfront fee and no monthly retainer. You pay a single fixed fee per qualified lead, and nothing else.
Ready to stop leaving beds empty?
Book a free 20-minute demo. We'll show you how our marketing works and what results to expect for your specific home.