Free tool
Your Care Website Grader
Families judge your care in seconds. Get an instant score for your website, and a clear checklist of the things families and Google look for, so you win more enquiries.
- Instant score out of 100, no sign-up
- Built around what care families look for
- Plain-English tips for every failed check
- Works for care homes, nursing homes and home care
About Your Care Website Grader
Choosing care is one of the hardest decisions a family will make, and these days it almost always starts online. Before anyone calls or books a visit, they look you up, and they form an opinion in seconds. Your Care Website Grader checks your homepage against the signals that matter most to those families and to Google, then turns it into a single honest score out of 100. It is built specifically for care homes, nursing homes and domiciliary care providers, so it looks for the things that actually influence a care enquiry, not generic marketing fluff.
Using it could not be simpler. Type in your web address and the grader fetches your homepage, then runs a series of checks across six areas: the technical foundations (a secure connection, a mobile-friendly layout, page titles and loading speed), whether you are search engine ready (schema, sitemap, indexing and analytics), how easily families can find you, the trust signals they look for (your CQC rating, fees or funding, and reviews from real families), whether your site is easy for older and low-vision visitors to use, and whether a visit turns into an enquiry. Every check that fails comes with a plain-English tip you can act on. Work through them, or ask us to do it for you, and you give every family who lands on your site a reason to choose you.
Your care website, explained
What does the care website grader check?+
It looks at your homepage the way a family would. We check the foundations (secure connection, mobile-friendly, page titles and speed), whether you can be found (clear headings and named care types), the trust signals families need (your CQC rating, fees or funding, and reviews), and whether visits turn into enquiries (an easy-to-find phone number and a clear enquiry route).
Is the website grader really free?+
Yes. There is no sign-up and no payment. Enter your web address, and you get your score and a full checklist in seconds. It is built for care home, nursing home and domiciliary care operators who want a quick, honest read on their site.
Why does my care website score matter?+
Most families now research care online before they ever pick up the phone. If your site is slow, hard to find, or missing the trust signals they look for, they move on to a competitor. A higher score means more of the right families reach you and enquire.
What should I do with my results?+
Start with the failed checks, each one comes with a plain-English tip. Quick wins like showing your CQC rating, adding reviews, and making your phone number easy to find can lift enquiries fast. If you would like us to handle it, we can build or fix your site for you.
Want a website families trust?
We design and build care websites that rank, reassure, and turn visits into real enquiries.