Free buyer's guide
How to choose a website agency for your care service
A practical checklist of the questions worth asking any agency, freelancer or platform before you sign, whoever you choose. Each section explains why it matters for a care service, what a good answer sounds like, and a free way to check for yourself.
It finishes with the red flags to watch for and a one page scorecard to compare agencies side by side.
trgdigital
Free buyer's guide
How to choose a website agency for your care service
- CQC rating and Regulation 20A
- Older visitors and accessibility
- Ownership, hosting and logins
- Red flags and a scorecard
www.trgdigital.co.uk
What is inside
Ten topics a care website has to get right, each with the questions to ask. It is written to be useful whether you choose a care specialist, a general agency, a freelancer or a DIY builder.
Your CQC rating
How Regulation 20A applies to your website, and what to ask about the official CQC widget.
Older visitors
WCAG 2.2 AA, readable text, no carousels, and the Equality Act duties that apply to your site.
Enquiries, fees and availability
What families look for first, and how to make sure every enquiry reaches a person quickly.
Local search and schema
Ranking for "care homes in [town]", care specific structured data, and protecting rankings in a move.
Recruitment and care data
Careers pages carers actually use, and handling health details under UK GDPR.
Ownership and after launch
Who holds the domain, hosting and logins, what maintenance covers, and what leaving costs.
Who it is for
Registered managers, owners and operations leads at care homes, nursing homes, home care agencies, supported living and other care services who expect to replace their website in the coming months, and want to go into those conversations knowing what to ask.
- Questions you can put to any agency, including us
- What a good answer sounds like, in plain English
- Free tools to check a website yourself
- A scorecard to compare up to three agencies
Prefer to read online first? The four options side by side and the one to one comparisons cover the same ground from a different angle.
