Compare your options
Choosing how to get a care website
Care providers weigh up the same few options: an agency that only works in care, a DIY builder, a WordPress freelancer, a general agency, or relying on directory listings.
Each comparison below says what the other option does well, where care websites tend to get stuck, and when we are not the right choice.
Five options
What each one does best
Care specialist
Knows CQC and what you must showOwns the page and the enquiryWix or Squarespace
Live quicklyLowest first year costWordPress freelancer
Lowest upfront costMost choice of add onsGeneral agency
Design and build qualityWider creative servicesDirectory listing
Live todayReviews families already trust
Every option is good at something. The comparisons below show where each one falls short for care.
All the options side by side
ReadA care specialist, a general agency, a DIY builder and directory listings on one scorecard. The best place to start.
A care specialist vs Wix or Squarespace
ReadWebsite builders are quick, tidy and cheap to start. Where they fall short for care is everything the template does not know: CQC, older readers, local search and enquiries.
A care specialist vs a WordPress theme or freelancer
ReadWordPress is flexible and open, and a good freelancer can be great value. The risks sit in upkeep, in who covers when one person is away, and in the care details nobody asked for.
A care specialist vs a general digital agency
ReadGood general agencies build good websites. The difference is whether they already know how families choose care, what CQC expects, and which searches bring enquiries.
Your own website vs directory listings
ReadDirectories are live today and carry reviews families trust. Your own website is the channel you control. Most providers do best with both, in the right roles.
Want to test your current site first? Try the free website grader or the CQC rating display checker.
Free buyer's guide
How to choose a website agency for your care service
The questions to ask any agency, with a scorecard to compare them side by side.
See where you stand first
A free audit shows what your current site does well and what it is missing, whoever you choose to fix it.
