Independent and thorough
A full audit of your entire website, written by a human
We go through your website the way Google, a screen reader and a worried family all see it, then send you a written report: what is wrong, what it is costing you, and what we would fix first. 64 checks across 9 areas, and not one of them is a sales pitch.
Why start with an audit
Because guessing is the expensive part
Most care providers have been told their website is fine, usually by whoever built it. Then enquiries drift, the phone gets quieter, and nobody can say why. An audit turns that into a list of specific, checkable facts: this page has no heading, these 34 images have no alt text, this form sends to an inbox nobody reads.
We are not doing anything clever here. We look properly, we write it down in language you can act on, and we hand it over. The report is yours: fix it yourself, hand it to whoever built your site, or ask us to do the work. There is no obligation either way, and nothing in it is a sales pitch.
Request an audit
Request an audit64 checks across 9 areas. The full list is below, so you can see exactly what you are getting.
What the audit covers
Whether Google can read you at all
The foundations. Get one of these wrong and nothing else on the list matters.
What Google reads on each page
Page by page, not a site-wide average. You get the actual list.
Structured data and how you appear in search
The markup that decides whether you show up as a plain blue link or as a rich result.
Local and location content
Families search by place. Most care websites have nothing for the towns they serve.
Speed, on a real phone
Most family research happens on a phone, late at night, on a mediocre connection.
Accessibility, properly checked
Tested by hand as well as by scanner, because scanners routinely report problems that are not there and miss ones that are.
Everything we check
The full list, nothing held back
Most free audits are an automated score out of 100 and a call booking link. This is what ours actually covers.
Whether Google can read you at all
The foundations. Get one of these wrong and nothing else on the list matters.
- sitemap.xml: present, current, and listing the pages you actually want found
- robots.txt: what it blocks, and whether it is blocking something it should not
- Which pages are indexed, against which pages exist
- Canonical tags, and whether they contradict your sitemap
- Mixed signals in the code: noindex, canonical and sitemap disagreeing with each other
- URL structure, depth and readability
- Redirects, redirect chains and broken links
- HTTPS on every page and subdomain, including careers and booking subdomains
- www against non-www, and whether both resolve to one address
- Duplicate or near-duplicate pages competing with each other
- Conflicting SEO plugins writing over each other
What Google reads on each page
Page by page, not a site-wide average. You get the actual list.
- Title tags: length, duplication, and whether they say what the page is
- Meta descriptions: missing, truncated, duplicated or auto-generated
- H1 on every page, and only one of them
- Heading order: H1, H2, H3 used as structure rather than styling
- Thin pages with too little content to rank for anything
- Image alt text: missing, empty, or stuffed with keywords
- Internal linking, and which pages nothing links to
- Anchor text: how many links say "click here" or "read more"
- Whether your main services each have a page of their own
Structured data and how you appear in search
The markup that decides whether you show up as a plain blue link or as a rich result.
- LocalBusiness or NursingHome schema, and whether it validates
- Your CQC rating marked up correctly, as an award and never as review stars
- Breadcrumb markup
- FAQ markup on the pages that answer questions
- JobPosting markup, so your vacancies list free in Google for Jobs
- Review markup used honestly, since misused review stars get manual penalties
- A mock-up of how your result would look in Google once it is right
Local and location content
Families search by place. Most care websites have nothing for the towns they serve.
- Which towns and areas you serve, and which have a page
- Service by area coverage, for example live-in care in a named town
- Name, address and phone consistency across the site and your Google profile
- Google Business Profile alignment with the website
- The location pages your competitors have and you do not
Speed, on a real phone
Most family research happens on a phone, late at night, on a mediocre connection.
- Core Web Vitals: largest contentful paint, layout shift and interaction delay
- PageSpeed scores for mobile and desktop, with the actual report
- Image sizes and formats, and how much weight could come off
- Images served larger than they are displayed
- Render-blocking scripts and stylesheets
- Server response time and caching
- Third-party scripts slowing the page down
Accessibility, properly checked
Tested by hand as well as by scanner, because scanners routinely report problems that are not there and miss ones that are.
- WCAG 2.2 AA checks across the key journeys
- Colour contrast on text, buttons and over images
- Keyboard-only navigation from the top of the page to the enquiry form
- Screen reader labels on links, buttons, images and form fields
- Forms that can be completed without a mouse and do not time out
- Text resizing to 200 per cent without the layout breaking
- Moving carousels and animation, which are a genuine problem for people living with dementia
- Whether you have an accessibility statement, and your duty under the Equality Act
Turning visits into enquiries
Traffic you already have, leaking. Usually the fastest thing to fix.
- How many clicks it takes to make an enquiry from any page
- Where your enquiry form actually sends, and who reads it
- Tap-to-call on mobile
- Whether fees, funding and availability are answered anywhere
- Whether your vacancies live on your own site or on somebody else’s job board
- Trust signals: real photography, CQC rating, reviews, named people
- The out-of-hours and weekend enquiry experience
Tracking, consent and ownership
The part nobody checks until they need it.
- Google Analytics 4 installed, and recording something useful
- Google Tag Manager, and what is firing through it
- Search Console verified, and who has access
- Conversion tracking on enquiries and calls
- Cookie consent, and whether it genuinely controls your analytics
- Who owns the domain, the hosting, the analytics and the Google profile
How AI assistants read you
Families are starting to ask an assistant before they open Google. Almost nobody has looked at this yet.
- Whether your content is readable without JavaScript, which is how most crawlers and assistants see it
- llms.txt and a machine-readable summary of your service
- The facts an assistant would state about you, and whether they are right
- Whether your fees, location and care types can be extracted at all
And whatever else we find. No two care websites are broken in the same way, and the most useful finding is often something not on this list.
Request your audit
Three fields, then we get to work
We need your website address and somewhere to send the report. We do not need access to your site, your hosting or your analytics, nothing changes on your website as a result of asking, and we confirm the price before any work starts.
- A fixed price, agreed before we start
- A real person reads your site and writes the report
- Yours to keep, even if you never reply
In a hurry? The website grader gives you an instant score while you wait for the full report.
Questions people ask first
What does it cost?
Am I committed to anything afterwards?
Is it automated?
How long does it take?
Do I have to be a customer?
What do I get?
How we work
How it works
01
Send us your website address
Name, email and your URL. That is the whole form. No call to book, nothing to install, and no access to your site needed.
02
We go through it properly
Tools for the measurable parts, a person for everything else. We look at your site the way Google, a screen reader and a family comparing three homes all see it.
03
You get the report
A written report with the findings ordered by what matters most, and screenshots of each problem. Yours to keep, act on, or hand to whoever built your site.
Find out what your website is really doing
One form, a few working days, and an honest report on every part of your site. A fixed price agreed up front, and no obligation at the end of it.
