How it works
From empty bed to qualified enquiry
TRG Digital handles everything between your landing page and a qualified family at your door. You focus on care; we fill your pipeline, and you only ever pay for qualified leads.
Live in daysFully managedPay per qualified lead
careassura.com
The process
Four phases, fully managed
Phase 1
01
We build your landing page
- Custom page designed around your home's strengths and specialisms
- CQC-compliant copy, no "best in class" superlatives
- Optimised for Google search, local + care-type keywords
- Uses your photography or our care stock library
- Mobile-first, most families research on phones
- Live within 3 to 5 business days of onboarding
Phase 2
02
We run your advertising
- Google Search Ads targeting high-intent care queries in your area
- Meta (Facebook/Instagram) retargeting for researching families
- We fund and manage all ad spend, you pay nothing upfront
- Campaigns optimised weekly on real enquiry quality
- Pause campaigns instantly any time, just let us know
Phase 3
03
We qualify every enquiry
- Every submission is reviewed before it reaches your inbox
- We verify correct care type, right geography and realistic funding
- Unqualified submissions are filtered out, no spam, no tyre-kickers
- Qualified leads include full context: resident details, timing, needs
- Delivered to you in real time, by email and SMS
Phase 4
04
You convert the enquiry
- Receive qualified leads directly, by email and SMS
- One tap to call or email the family from your phone
- Track every enquiry from first contact to move-in
- Book tours, assessments and outcomes with us
- Pay one fixed fee per qualified lead, mismatches are free
Who does what
We handle the hard part
TRG Digital handles
- Landing page design, development and hosting
- Google & Meta advertising campaigns
- Ad spend and creative optimisation
- Enquiry qualification and filtering
- Qualified lead delivery to your team
- Reporting on rankings, traffic and enquiries
You handle
- Respond to qualified leads within a working day
- Conduct tours and assessments as normal
- Confirm outcomes with us (tour booked, move-in, etc.)
- Keep your care home profile and capacity up to date
Ready to get started?
Book a free demo and we'll walk you through exactly what TRG Digital would look like for your specific home.