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TRG Digital

Enfield

Care websites and search in Enfield

Care is the only sector we work in. Enfield is concentrated: London alone holds 95 of its registered services, 48 in every hundred, and the search results there work nothing like the rest of the area. Whether you want to start building your new website or rank the one you have, the figures below are where it starts.

Enfield snapshot

October 2026

197

registered services

108

with no website

3

towns

45%

have a website of some kind

Services by town

London95
Barnet2
Hadley Wood1

Counted from CareAssura, our own directory of every registered service in the country.

The care market in Enfield

Taken from our own directory, CareAssura, which lists every CQC registered service in the country. Figures as at October 2026.

197

care services across 3 towns

55%

have no website at all, that is 108 providers

60%

rated Good or Outstanding by the CQC

118

offer dementia care

By type

  • 66 residential homes
  • 16 nursing homes
  • 115 home care and live-in providers

Where they are

  • London 95
  • Barnet 2
  • Hadley Wood 1

What that means if you run a service here

108 providers in Enfield have no website at all. If you have one, you are already ahead of two in five of your competitors. The question is whether yours answers what families ask before they ring, because most of the ones we review do not.

60% are rated Good or Outstanding, so a good rating does not make you stand out here. It is the baseline. What separates you is whether a family comparing three homes at eleven at night can find your fees, your availability and a way to visit.

Most enquiries here start with money, not with care. A family works out whether they are self funding long before they ring anybody, and the page they check first is usually the council's own adult social care pages. If your own site cannot answer the question that page leaves open, which is what it costs at your service specifically, the enquiry goes to whoever does.

115 of the 197 are home care or live-in providers, which makes recruitment as competitive as enquiries. Every one of them is advertising for the same carers in the same towns, and most are paying a job board to do it.

What good looks like in a Enfield search

This is the search a family in Barnet makes when a parent needs help at home, and this is the difference between the providers who have done the work and the ones who have not.

Two directories, then a provider. The directories are there because they have thousands of pages and a decade of links, and no amount of rewriting your About page changes that.

What does change is the third result. Hours, coverage, what you charge and how fast you can start, all readable before the click. 115 home care and live in providers are registered in Enfield, and the number publishing that is close to none.

It is not a trick and it is not paid placement. It is the same page, marked up so a search engine can read it.

The markup underneath it

Care providers are the easiest sector in the country to mark up properly, because what a family wants to know is exactly what schema.org already has fields for. Almost nobody here does it.

What sits in your page code

JSON-LD
{
  "@context": "https://schema.org",
  "@type": "HomeAndCommunityService",
  "name": "Your home care agency",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Barnet",
    "addressRegion": "Enfield"
  },
  "areaServed": ["London", "Barnet", "Hadley Wood"],
  "priceRange": "£28 to £34 per hour",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "41"
  },
  "availableService": [
    "Hourly home care",
    "Live in care",
    "Respite and sitting",
    "Dementia support at home"
  ]
}

What a family sees because of it

An illustration, and a deliberately ordinary one. Nothing here is unusual or clever, which is what makes the fact that almost nobody publishes it worth knowing.

What we do in Enfield

A new care website

See service

Built from scratch, fast, with the tools families use and an enquiry form that works on a phone. Fixed price, six to eight weeks.

Care SEO, town by town

See service

Ranking for your town and your care type, above the directories you currently pay, and reported in enquiries.

Carer recruitment

See service

Careers pages with pay up front, listed free in Google for Jobs, so hires cost less than the job boards.

Google Ads

See service

Switched on when you have beds or hours to fill, paused when you do not.

  • Care sector only, so you never explain CQC or funding to us
  • Built from scratch, no WordPress templates
  • Reported in enquiries and calls, not in rankings
  • An honest verdict first, even if it is that you are fine

Talk to someone who only works in care

Tell us where you are and what is not working, and you will get an honest answer about whether the problem is your website, your rankings, or neither of them.

We work in the care sector and nothing else, so you will not have to explain what the CQC is, what a top up fee is, or why a discharge team matters more to you than a search volume. And we already hold the figures for your town, so the first conversation starts from something real.

  • A reply from a person within one working day
  • No call centre and no automated chasing
  • An honest verdict first, even if it is that you are fine
  • Figures for your own town, from our directory of all 197 services here

It goes straight to Lenny, who runs the studio. No call centre, no sequence of chasing emails, and we do not pass your details to anyone.

Find out where you stand in Enfield

A 60-second check, reviewed by a person, with an honest answer about what is costing you enquiries.

Who we serve

Specialists in your kind of care

We work with care providers right across the sector. Find the marketing, websites and enquiry generation built for yours.

Accreditations and compliance

  • Good Business Charter accredited
  • CPD Certification Service accredited provider
  • Registered with the Information Commissioner's Office
  • Disability Confident Committed
  • GDPR compliant

CPD Provider No. 50224 · ICO registration ZC221613