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New websites for care providers

Start building your new care website

We build websites only for UK care providers, from single homes and home care agencies to groups. Tell us about your service and we will come back with ideas for your new site and a fixed price.

Want to see the finished thing first? Look at our work or click through our example designs.

  • Built from scratch, no templates or page builders
  • Every page approved by you on a private test link
  • A fixed price in writing, and you own the finished site

Tell us about your service

A few details and we will come back with ideas for your new website.

It goes straight to Lenny, who runs the studio. A reply from a person within one working day, and we do not pass your details to anyone.

What you get

A website that works as hard as your team

Not a prettier brochure. A site that families find, trust and enquire through, that carers apply through, and that belongs to you.

More enquiries that come to you

A directory ranks for you, but the enquiry is theirs to pass on. Your own website is a channel you own, with an enquiry form that works on a phone and lands with your team straight away.

A site families trust

Written for the sector: care types, funding, fees and the questions people really ask, in plain language, with your own photographs, team and reviews.

Your CQC rating shown properly

Your rating is shown clearly on the site, where families and inspectors expect to find it. Not sure your current site gets this right? Try the CQC rating display checker.

Easy for older visitors

Built to WCAG 2.2 AA, with an accessibility bar on every page for larger text, high contrast, a readable font and listen to page. Nothing slides or auto plays while someone is reading.

Carers applying directly

A careers section with pay shown up front, vacancies listed free in Google for Jobs and a short application that works on a phone, with or without a CV.

Your domain, your content

The domain stays in your name, the content is yours, and Google Analytics, Tag Manager and Search Console are set up under your own email addresses.

Found in search and by AI assistants

Clean headings, titles and descriptions, structured data, planned internal links, an automatic sitemap and files written for AI assistants, all built in from the start.

Easy for your team to update

Our own content management system lets your team change pages, jobs, reviews and photos without a developer, with a login for each person and training.

What is included

Everything in every build

We do not use WordPress, page builders or off the shelf website builders. Every website is built from scratch on our own technology, and this is what comes with it. The full breakdown is on what is included in a care website build.

Design

  • Several homepage designs to choose from
  • Every other page built around your chosen design
  • Designed for phones first, then tablets and computers
  • Your content and photography, loaded for you

Content management system

  • Edit pages, titles and descriptions yourself
  • Jobs, reviews, photos, articles and location pages
  • Every enquiry and application in one place
  • A login for each member of your team, plus training

Careers

  • A page for every vacancy with pay up front
  • A short mobile application with optional CV upload
  • Secure, private CV storage with automatic deletion
  • Job postings marked up for Google for Jobs

SEO built in

  • One main heading and one description per page
  • Structured data for your organisation, services, reviews, FAQs and jobs
  • Automatic sitemap, robots.txt, llms.txt and llms-full.txt
  • Planned internal linking and breadcrumbs

Accessibility and privacy

  • Built to the WCAG 2.2 AA standard
  • An accessibility bar on every page
  • Cookie consent linked to Google Analytics
  • No tracking unless a visitor accepts

Launch and hosting

  • Every page reviewed and approved on a private test link
  • Every old address redirected to protect your rankings
  • Google Analytics, Tag Manager and Search Console set up in your name
  • Fast hosting, security certificate and daily backups

Optional: family care tools

Your new site can also include our family care tools: funding calculators, NHS checkers and a local council guide, plus live room availability, branded as yours, to draw families in and turn them into enquiries.

How it works

Three stages from first call to go live, and nothing goes live until you sign it off.

  1. 1

    Discovery and design

    We agree the page list, gather your content and present your homepage designs to choose from.

  2. 2

    Build and review

    We build every page on a private test link, and you review and approve each one on your own devices.

  3. 3

    Launch

    Once you sign off, we switch your domain over, submit the sitemap to Google and monitor closely after launch.

Questions before you start

How long does a new care website take?
Six to eight weeks for most single services, from the first call to going live. Larger groups with several homes on one site take longer, usually ten to twelve weeks. The part that decides the date is content: photographs, fees and the wording for each care type. We draft it, you approve it, and nothing goes live that you have not read.
What does it cost?
Most new care websites land between £7,000 and £12,000, depending on how many pages and care types you need, how many homes are on the site, and which of the tools you want. You get a fixed price in writing before anything starts, so there is no hourly rate and no drift.
Who owns the site when it is finished?
You do. The domain stays in your name, the content is yours and you get the site itself. Google Analytics, Tag Manager and Search Console sit under your own email addresses. There is no licence that switches it off if you leave.
Do you build on WordPress?
No. We do not use WordPress, page builders or off the shelf website builders. Every website is built from scratch on our own technology, with search, accessibility, recruitment and security in the foundations, and no plugins to keep updating.
What happens to our current website while the new one is built?
Nothing changes until the day we switch. Your existing site stays up and keeps taking enquiries while we build alongside it on a private test link, and we redirect every old address so nothing Google already ranks is lost.
Do you work with home care and supported living, not just care homes?
Yes. We work only with care providers, including care homes, nursing homes, home care agencies, live-in care, supported living, retirement and extra care, and groups with several services. The website job is different for each, and we build the pages around the care you actually provide.

Ready to start building?

Tell us about your care service. A reply from a person within one working day, with ideas for your new website and a fixed price.

Who we serve

Specialists in your kind of care

We work with care providers right across the sector. Find the marketing, websites and enquiry generation built for yours.

Accreditations and compliance

  • Good Business Charter accredited
  • CPD Certification Service accredited provider
  • Registered with the Information Commissioner's Office
  • Disability Confident Committed
  • GDPR compliant

CPD Provider No. 50224 · ICO registration ZC221613