Surrey
Care websites and search in Surrey
Care is the only sector we work in. Surrey is the most fragmented market in the south east: 663 services across 64 towns, with no single town holding more than 56 of them. Search here is won town by town or not at all.
Surrey snapshot
September 2026663
registered services
233
with no website
64
towns
65%
have a website of some kind
Services by town
Counted from CareAssura, our own directory of every registered service in the country.
The care market in Surrey
Taken from our own directory, CareAssura, which lists every CQC registered service in the country. Figures as at September 2026.
663
care services across 64 towns
35%
have no website at all, that is 233 providers
72%
rated Good or Outstanding by the CQC
463
offer dementia care
By type
- 218 residential homes
- 165 nursing homes
- 284 home care and live-in providers
Where they are
- Woking 56
- Epsom 51
- Camberley 44
- Guildford 39
- Redhill 35
- Leatherhead 31
- Caterham 27
- Horley 25
What that means if you run a service here
233 providers in Surrey have no website at all. If you have one, you are already ahead of two in five of your competitors. The question is whether yours answers what families ask before they ring, because most of the ones we review do not.
72% are rated Good or Outstanding, so a good rating does not make you stand out here. It is the baseline. What separates you is whether a family comparing three homes at eleven at night can find your fees, your availability and a way to visit.
Most enquiries here start with money, not with care. A family works out whether they are self funding long before they ring anybody, and the page they check first is usually Surrey County Council's adult social care pages. If your own site cannot answer the question that page leaves open, which is what it costs at your service specifically, the enquiry goes to whoever does.
284 of the 663 are home care or live-in providers, which makes recruitment as competitive as enquiries. Every one of them is advertising for the same carers in the same towns, and most are paying a job board to do it.
What good looks like in a Surrey search
This is the search a family in Epsom makes when a parent needs help at home, and this is the difference between the providers who have done the work and the ones who have not.
About 255,600 results. The first two are lists. The third is an agency.
A national care directory
Directorydirectory.example.co.uk › home-care
Home care agencies in Epsom
Compare providers near you. Request a brochure and a member of our team will call you back.
Another directory
Directorylistings.example.com › providers
Care at home in Epsom: rates and reviews
Browse verified listings, read reviews and enquire online. Sponsored placements available.
Your home care agency
yourcareagency.co.uk › home-care
Home care in Epsom, from £28 an hour
Hourly and live in care across the area, with a named team, visits from 30 minutes, and a start within 48 hours where we can.
★★★★★ 4.9 · 41 reviews · Rates · Areas
An illustration. Google decides which enhancements it shows for any search.
Two directories, then a provider. The directories are there because they have thousands of pages and a decade of links, and no amount of rewriting your About page changes that.
What does change is the third result. Hours, coverage, what you charge and how fast you can start, all readable before the click. 284 home care and live in providers are registered in Surrey, and the number publishing that is close to none.
It is not a trick and it is not paid placement. It is the same page, marked up so a search engine can read it.
The markup underneath it
Care providers are the easiest sector in the country to mark up properly, because what a family wants to know is exactly what schema.org already has fields for. Almost nobody here does it.
What sits in your page code
JSON-LD{
"@context": "https://schema.org",
"@type": "HomeAndCommunityService",
"name": "Your home care agency",
"address": {
"@type": "PostalAddress",
"addressLocality": "Epsom",
"addressRegion": "Surrey"
},
"areaServed": ["Woking", "Epsom", "Camberley"],
"priceRange": "£28 to £34 per hour",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "41"
},
"availableService": [
"Hourly home care",
"Live in care",
"Respite and sitting",
"Dementia support at home"
]
}What a family sees because of it
Your home care agency
yourcareagency.co.uk › home-care
Home care in Epsom, from £28 an hour
Hourly and live in care across the area, with a named team, visits from 30 minutes, and a start within 48 hours where we can.
★★★★★ 4.9 · 41 reviews
An illustration, and a deliberately ordinary one. Nothing here is unusual or clever, which is what makes the fact that almost nobody publishes it worth knowing.
The designs we build from
Every build starts from one of these, and any of them can carry any kind of service. They are complete and clickable, and every provider shown in them is fictional.
Residential care home
Oakfield
Traditional and warm. Serif type, deep green and cream, photography led.
Open the design
Home care and live-in care
Brightpath
Friendly and modern. Rounded shapes, teal and white, built around two audiences.
Open the design
Supported living
Willow Court
Bright and calm. Soft indigo and sunshine yellow, plain language, easy read throughout.
Open the designA new care website
See serviceBuilt from scratch, fast, with the tools families use and an enquiry form that works on a phone. Fixed price, six to eight weeks.
Care SEO, town by town
See serviceRanking for your town and your care type, above the directories you currently pay, and reported in enquiries.
Carer recruitment
See serviceCareers pages with pay up front, listed free in Google for Jobs, so hires cost less than the job boards.
Google Ads
See serviceSwitched on when you have beds or hours to fill, paused when you do not.
- Care sector only, so you never explain CQC or funding to us
- Built from scratch, no WordPress templates
- Reported in enquiries and calls, not in rankings
- An honest verdict first, even if it is that you are fine
Talk to someone who only works in care
Tell us where you are and what is not working, and you will get an honest answer about whether the problem is your website, your rankings, or neither of them.
We work in the care sector and nothing else, so you will not have to explain what the CQC is, what a top up fee is, or why a discharge team matters more to you than a search volume. And we already hold the figures for your town, so the first conversation starts from something real.
- A reply from a person within one working day
- No call centre and no automated chasing
- An honest verdict first, even if it is that you are fine
- Figures for your own town, from our directory of all 663 services here
Find out where you stand in Surrey
A 60-second check, reviewed by a person, with an honest answer about what is costing you enquiries.
