West Sussex · New websites
A new care website in West Sussex
We design and build websites for care homes, nursing homes and home care providers, and we do nothing else. We are based in West Sussex, the care sector is the only sector we work in, and almost all of the county is inside an hour of us. This is not a county we have added to a list.
There are 545 registered care services in West Sussex. 231 of them, 42 in every hundred, have no website at all. Of the 314 that do, most were built for a different internet: slow on a phone, no fees, no availability, and an enquiry form nobody answers at the weekend.
Websites across West Sussex, counted
From our own directory, CareAssura, which holds every CQC registered service in the country. Figures as at September 2026, and we publish them because no agency pitching you has them.
231
services with no website at all, out of 545
92
residential homes with no website, of 225
52
nursing homes with no website, of 120
88
home care providers with no website, of 206
The gap is not in one corner of the county. It is everywhere: 150 of the 338 services offering dementia care have nothing for a family to read, which is the single most searched care type there is.
Where the gap is, town by town
Every town in West Sussex with a registered care service. The dot is sized by how many services there have no website, so the big circles are the places where a family looking for care has almost nothing to read.
What a care website in West Sussex actually has to do
A family looking for care is not browsing. Somebody has had a fall, or a hospital has said the word discharge, and a daughter is on her phone at half past ten at night with three names written down. She is not comparing your ethos with anyone else's. She is trying to find out three things: do you have a room or the hours, roughly what does it cost, and can she come and see it.
Most care sites in the county answer none of those. Fees are "available on request", availability is not mentioned, and the only way to visit is a form that goes to an inbox somebody opens on Monday. She rings the next name on the list instead, and you never know the enquiry existed.
That is the whole job of the site. Not to look modern, though it should. To answer the questions in the order they are asked, on a phone, at a time when your office is shut, and to make the next step obvious enough that she takes it.
Fees, in writing
A weekly range by care type, with what is included and what is not, and a funding explainer for people who do not know whether they will be paying at all. It filters out the enquiries you cannot help and warms up the ones you can.
Availability, kept current
Whether you have a room, or hours, this week. It takes a manager ten seconds to update and it is the single most common reason a family picks up the phone.
A way to visit tonight
A request that reaches a phone rather than an inbox, out of hours, with the times you can actually offer rather than an open ended "we will be in touch".
Why the site you were sold in 2019 has stopped working
Almost every care site we audit in West Sussex is a WordPress theme with eight to fifteen plugins on it. It was fine on the day it launched. Since then the plugins have been updated by other people, the photographs have been loaded at full size straight off a camera, and a slider, a chat widget and two tracking scripts have been added by whoever was cheapest at the time.
The result is a site that takes four or five seconds to become usable on a phone on mobile data, which is exactly how that daughter is looking at it. Google measures that, families feel it, and the enquiry form is usually the slowest part of the page.
We are not against WordPress on principle, and if yours is working we will say so and take no money for a rebuild. But the honest position after a few hundred of these audits is that the template has usually been patched past the point where patching it again is the cheaper option.
What we build into a care website
Not a feature list for the sake of one. Each of these exists because a family, a commissioner or a carer asked for it and could not find it.
The pages families use
- A page per care type, written properly, not one page listing everything you do
- Fees and funding, with a weekly range and what is included
- Room or hours availability, updated by your team in seconds
- A visit request that reaches a phone out of hours
- Your CQC rating and report, stated plainly rather than hidden
- Photographs of the real building and real rooms, loaded properly so they are fast
+ many more items
How the enquiry actually reaches you
- A form that arrives as a phone notification, not an email nobody opens until Monday
- Click to call on every page, because most people would rather ring than type
- Enquiry tracking, so you can see which page produced the phone call
- Schema markup so Google can read your fees, rating and location
- Local pages for the towns you take admissions from
- A careers page listed free in Google for Jobs, with pay up front
+ many more items
How the build runs
Eight weeks, five stages, and you always know which one you are in. Nothing is invoiced before it is agreed.
- 1
Audit first, before you commit to anything
A full audit of your current site: speed, mobile, accessibility, what families cannot find, what Google cannot read. £750 plus VAT, and it is credited in full against the build if you go ahead. If the honest answer is that your site is fine, we say so and that is where it ends.
- 2
A day of questions
Care types, fee ranges, who makes the enquiry decisions, which towns your admissions actually come from, and what the current site gets wrong. This is the part most agencies skip, and it is why their care sites read like every other care site.
- 3
Design on your content, not on filler
You see the real pages with your own words and photographs in them, not a template with grey boxes. Two rounds of changes, in writing, so nothing is lost in a phone call.
- 4
Build, then break it on purpose
Built from scratch, then tested on old phones, on slow connections, with a screen reader and with images turned off. A care site that fails for a partially sighted 78 year old has failed at its actual job.
- 5
Switch over and watch it
We move the domain, redirect every old page so your rankings come with you, and watch the first fortnight of enquiries. If something is not converting we change it, and that is included.
What it costs, and what decides the number
Most new care websites land between £7,000 and £12,000. The range is not vagueness, it is genuinely what the work varies by: a single residential home with four care types sits near the bottom, a group with three homes, separate fee structures and a recruitment section sits near the top.
You get a fixed price in writing before anything starts. No hourly rate, no change requests that appear as invoices, and no monthly licence that holds the site hostage. Hosting and support are quoted separately and plainly, so you can see exactly what the ongoing cost is before you decide.
The audit is £750 plus VAT and comes off the build in full, so if you go ahead the audit costs you nothing. If you do not, you keep a report you can hand to whoever you use instead.
Why a West Sussex agency, and not a cheaper one anywhere
We know what a CQC report looks like, what the difference between residential and nursing does to a fee conversation, and why a home in Worthing competes with a completely different set of providers than one twenty miles inland. That is not something you can pick up from a briefing document.
It matters more than it sounds. You should not have to explain to your web designer what a DoLS is, what a top up fee is, or why you cannot put a photograph of a resident on the home page without consent. Every hour spent explaining the sector is an hour not spent on the thing you are paying for.
38 in every hundred services in the county are home care or live in providers, and their websites have a different job again: coverage, rotas, how fast you can start, and carer recruitment sitting alongside client enquiries without the two getting in each other's way. We build both, and we do not pretend they are the same site with a different photograph.
Why we put tools on care websites
A care website has a problem that most websites do not. The person reading it is not ready to ring. She is working out whether her mother needs care at all, whether the family can afford it, and whether she is about to make a decision she will regret. Ringing a home means saying all of that out loud to a stranger, so she puts it off, and she reads four more websites instead.
A tool gives her something to do that is not a phone call. She answers six questions about savings and property and finds out whether the council is likely to contribute. She works out a weekly figure. She checks whether the needs she is describing sound like residential or nursing. None of that requires her to speak to anybody, and all of it moves her closer to the point where she will.
This is not a theory we are trying out on you. There are fourteen free tools on this website and they are where most of our own enquiries begin. People arrive for the calculator, use it, and come back later for the thing it was attached to, which is exactly the behaviour you want on a care site.
They turn an anonymous visitor into a name
A tool has a natural reason to ask for an email at the end: to send the result. That is a far easier ask than "contact us", and it means a visitor who was never going to ring is now somebody you can follow up properly.
They qualify the enquiry before you spend an hour on it
Somebody who has worked out their funding position and then enquires is a different prospect from somebody who has not. You know roughly what they can afford and what they need before the first call, which saves the visits that were never going to go anywhere.
They are the pages that rank and the pages that get linked to
Nobody links to an About Us page. People do link to a funding calculator, and the searches around cost and funding are the ones no home in the county is answering, which makes them the cheapest rankings available to you.
They keep people on the site, and bring them back
A family comparing three homes will spend a minute on two of them and ten on the one that helped. Google notices that, but more importantly, so does the family.
The tools we can build into your site
All of these are ours already, so they are configured for your service rather than built from scratch and charged for twice. Which ones you get depends on what you do: a nursing home and a home care agency need a different set.
Tools that turn a reader into an enquiry
- Funding calculator: will the council contribute, and roughly how much
- Weekly cost estimator, by care type, with what is and is not included
- A care needs checker, so a family can see whether they are describing residential or nursing
- Room and hours availability, updated by your team in seconds
- Visit booking that offers real times rather than a form that waits until Monday
- A dementia self-assessment for families at the very start of the process
+ many more items
Tools that make the site usable and visible
- An accessibility toolbar: text size, contrast, readable font, reading aloud
- Listen to the page, for the many visitors who are older than the people we design for
- A chat that answers from your own pages, your fees and your CQC report, not from the internet
- A call bar on mobile, because most care enquiries would rather be a phone call
- Video call from the website, so a family two hundred miles away can see the room
- Careers tools, so recruitment and enquiries stop competing for the same page
+ many more items
Questions we get asked before a build
How long does a new care website take?
Who owns the site when it is finished?
Do you build on WordPress?
What happens to our current enquiries while the new site is built?
Do you write the content, or do we?
Do you work with home care as well as care homes?
What does it cost?
Tell us about your service
No brief needed and no forms to prepare. Tell us where you are and what is frustrating you about the site you have, and you will get a straight answer about whether a rebuild is worth it.
If the answer is that your current site is fine and the problem is somewhere else, we will say that instead. It happens more often than you would think, and it costs you nothing to find out.
- A reply from a person within one working day
- No call centre and no sequence of chasing emails
- A fixed price in writing before any work starts
- We will tell you if you do not need us
Find out what your current site is costing you
One form, a few working days, and an honest report on speed, mobile, accessibility and every question a family cannot currently answer. Credited in full against a build.
