LatestEnquiries7 min read
Care home enquiries have dropped: what to check first
A sudden drop in enquiries is usually one broken thing, not a market shift. The order to check things in, fastest first.
Len Burgess· 8 October 2026
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Insight for the care sector
Guides, analysis and practical advice on marketing, websites, SEO, enquiries and care software, for UK care providers.
TopicFilling empty care home beds7 articlesTopicBeing found by families searching locally6 articlesTopicWebsites that win care enquiries5 articles
Latest
Marketing7 min read
What to do when your CQC rating changes
A new CQC rating appears on Google, directories and your badge within days. What to update, what to say, and what to leave alone, for a downgrade or an upgrade.
Len Burgess6 October 2026
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Websites6 min read
Why families do not fill in your enquiry form
Most care home enquiry forms ask too much, too early, of someone who is upset. What families need before they will send one.
Len Burgess30 September 2026
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Enquiries6 min read
Is carehome.co.uk worth it for a care home?
An honest look at what a carehome.co.uk listing does for a care home, what it does not, and how to judge it on your own numbers.
Len Burgess29 September 2026
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Marketing7 min read
What do self funding families check before they call a care home?
Self funding families shortlist before they phone. The five things they look for on your site, and why homes that hide them lose the call.
Len Burgess28 September 2026
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Enquiries9 min read
Are paid care directories worth it for UK care homes?
A plain comparison of the main UK care directories and marketplaces: how each one charges, what you get, and what you give up.
Len Burgess28 September 2026
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Local SEO6 min read
Why your care home is not showing on Google at all
When a family searches your home by name and finds nothing, or the wrong thing, the cause is usually one of six fixable faults.
Len Burgess28 September 2026
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Enquiries7 min read
What care directories actually cost per enquiry
Turn a directory invoice into a cost per enquiry and a cost per admission, and compare it with every other channel you pay for.
Len Burgess28 September 2026
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Marketing, Website Audit, SEO Audit10 min read
Is your care home website costing you enquiries?
Yes, in most cases it is. The reason is simple: nobody has ever looked at it properly. The chances are the website was built a few years ago by a generic web development company that doesn't understand the nuances of the care sector - does this sound familiar?
Len Burgess24 September 2026
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Marketing9 min read
Should you publish your care home fees on your website?
Yes, publish something, but rarely your full fee schedule. Hiding all pricing costs you enquiries from self-funding families who shortlist on price transparency.
Len Burgess23 September 2026
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