Hospital discharge teams, social workers and NHS assessors search online for care homes under intense time pressure, and most care home websites fail them because they are written only for families.
Most care home websites we audit have a single Contact page with an address, a postcode, and a phone number. The assumption is that Google knows where the home is, so families in the surrounding towns will find it. That assumption costs you private pay enquiries every week.
A family is sitting in a hospital side room at 10pm, the discharge coordinator has just used the phrase "residential care" for the first time, and the family opens a laptop, pulls out a phone, and types a question into ChatGPT.
Most care home owners we speak to have a quiet suspicion about Google. They watch a home down the road, one with the same CQC rating and half the reputation, appear above them every time a family searches "care homes near me". It feels personal. It feels like the algorithm is getting it wrong.
Every week a bed sits empty is revenue gone for good. Here is how modern, targeted marketing fills vacancies in days, not months.
Families search for care every day. Here is how to make sure they find you, and get in touch.
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We work with care providers right across the sector. Find the marketing, websites and enquiry generation built for yours.
